Probable Niche

We've identified the niche as property insurance.

property insurance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as property insurance.

insurance, property, home, business, life insurance, home insurance, auto insurance, insurance company, commercial, auto, policy, car insurance, health insurance, health, business insurance, unoccupied property, travel insurance, services, real estate, personal property's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 23:14 UTC on January 10, 2014. The source was comprised of 38686 characters, of which 34255 are code, leaving an organic character count of 4431. The total word count on the home page is 706. We filtered out 12 numbers, 239 common words, and 19 words shorter than three characters in length, leaving an impact word count of 402. The size of the lexicon (number of unique words) is only 203. We extracted nine top keywords, leaving 4.43% above the threshold. The number of phrases above the threshold was 25.

Top Keywords

KeywordFrequencyFrequency %
lockyers 102.48%

Top Phrases

KeywordFrequencyFrequency %
property insurance2313.60%
commercial property137.69%
building insurance63.55%
insurance brokers52.95%
park insurance42.36%
unoccupied property31.77%
flats insurance31.77%
warehouse insurance21.18%
sports ground21.18%
shopping centre21.18%
retail park21.18%
pier insurance 21.18%
office building21.18%
lockyer insurance 21.18%
listed building21.18%
let insurance21.18%
landlords insurance21.18%
insurance quote21.18%
industrial property21.18%
hmo insurance 21.18%
ground insurance 21.18%
expert advice21.18%
centre insurance 21.18%
business park21.18%
buildings insurance21.18%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. insurance
  2. property
  3. commercial
  4. property insurance
  5. commercial property


Source Character Count 38686
Code Character Count 34255
Organic Character Count 4431
Filtered Numbers 12
Filtered Words (Common) 239
Filtered Words (Short) 19
Total Word Count 706
Impact Paragraph Count 523
Impact Word Count 402
Impact Lexicon Size 203


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# a b c d e f g h i j k l m n o p q r s t u v w x y z